We are a law firm SEO agency that helps firms generate new leads, and new cases, from search engines and digital sources. We focus on tangible and sustainable strategies rooted in quality. Today’s dense market, requires your firm to be on page 1 of search engines for terms your prospective clients are typing in. Quite literally, you are leaving money on the table – by not being on page 1. If your law firm is like most small, and medium, sized firms – then the majority of your business is based on referrals (one form or another). Did you know, that there are hundreds, if not thousands, of people looking to hire an attorney in your area online? How will you get to them? This is what we help you answer! Unlike other law firm SEO companies, we focus on revenue, not fluff.
We begin the process by conducting an evaluation of your firm’s goals, and who your ideal client is. After finding out the type of cases your firm wants to generate, we conduct a research campaign on the keywords that get the most traffic + are most relevant to the type of client you want. The keywords we select, are keywords that have measurable traffic, and thus will result in measurable lead flow. There’s no point in ranking for phrases no one is typing. The only way to make law firm SEO work for you, is to rank for keywords that people are actually typing.
During this phase we conduct an initial SEO audit. We’ll take a look at your competitors – in addition to identifying trends in your SEO rankings – and what caused those ranking drops/increases. We highlight what strategies work, how to leverage marketing tactics to improve your overall rankings.
We determine which keywords you should be ranking for, based on the types of cases you want. We evaluate competitors who are ranking for those keywords, and what are best practices we can also implement on your campaign.
Using the info gathered from doing keyword research, initial SEO audits, and all other diagnostic information – we send you a proposal. Our proposal discusses what we’ll do for you, how we’ll do it – and when to expect it done on a monthly basis.
After you’ve reviewed our proposal, one of our law firm SEO experts will typically schedule a phone call in order to answer questions. Clients typically discuss our approach, and ask for references during this phase. We are very open to sharing any, and all, information necessary to help you trust us.
During this phase we conduct an initial SEO audit. We’ll take a look at your competitors – in addition to identifying trends in your SEO rankings – and what caused those ranking drops/increases. We highlight what strategies work, how to leverage marketing tactics to improve your overall rankings.
We draft content from scratch for our clients. Whether it’s content for main practice areas or for your blog, we handle it all.
Ranking in Google Places is a critical component of any SEO campaign. Every single SEO campaign we do includes this as an emphasis, and something we focus on. We work with you to get more reviews, and optimize your local listing so it’s visible.
We reach out to high quality blogs and news outlets like WSJ, Forbes, NYTimes, and other prestigious places in order to get backlinks for your website. Our goal is to help create links that genuinely show to search engines you are relevant and important in your industry.
We provide call tracking and ranking tracking as a part of our SEO services. That means we track every single call that comes to your website as a part of our service. We can even record them, and we know exactly where they come from. We provide daily reports so you know what’s going on always.
Are you looking to improve your search engine rankings? Stop looking. You’ve found the answer.
Today’s dense market, requires your firm to be on page 1 of search engines for terms your prospective clients are typing in. Quite literally, you are leaving money on the table – by not being on page 1. If your law firm is like most small, and medium, sized firms – then the majority of your business is based on referrals (one form or another). Did you know, that there are hundreds, if not thousands, of people looking to hire an attorney in your area online? How will you get to them? This is what we help you answer! Unlike other law firm SEO companies, we focus on revenue, not fluff.
We begin the process by conducting an evaluation of your firm’s goals, and who your ideal client is. After finding out the type of cases your firm wants to generate, we conduct a research campaign on the keywords that get the most traffic + are most relevant to the type of client you want. The keywords we select, are keywords that have measurable traffic, and thus will result in measurable lead flow. There’s no point in ranking for phrases no one is typing. The only way to make law firm SEO work for you, is to rank for keywords that people are actually typing.
Initial Evaluation
Our firm sends over their initial thoughts, about what’s holding your website back. We discuss all the relevant information we found – that supports our findings. We use this to open a dialogue with your law firm about how our services may be effective.
SEO Audit
During this phase we conduct an initial SEO audit. We’ll take a look at your competitors – in addition to identifying trends in your SEO rankings – and what caused those ranking drops/increases. We highlight what strategies work, how to leverage marketing tactics to improve your overall rankings.
Initial Keyword Research
We determine which keywords you should be ranking for, based on the types of cases you want. We evaluate competitors who are ranking for those keywords, and what are best practices we can also implement on your campaign.
Submit Proposal
Using the info gathered from doing keyword research, initial SEO audits, and all other diagnostic information – we send you a proposal. Our proposal discusses what we’ll do for you, how we’ll do it – and when to expect it done on a monthly basis.
Consultation
After you’ve reviewed our proposal, one of our law firm SEO experts will typically schedule a phone call in order to answer questions. Clients typically discuss our approach, and ask for references during this phase. We are very open to sharing any, and all, information necessary to help you trust us.
Strategy is what separates good campaigns from bad campaigns. We evaluate your law firm’s seo strategy from every single aspect. Whether it be on-site, off-site, social media, paid search, or even email marketing. We evaluate everything, holistically, and create a strategy to optimize each marketing tactics – while at the same time keeping an eye on the goal — more cases, more leads, ranking higher in search engines.
On-site Strategy
We identify what’s missing from your current website, and make recommendations on new content which should be created + adjustments to existing content.
Off-site Strategy
We identify what backlinks are relevant for your industry, and look at your competitors to see what their backlinking strategies are. We discuss strategies that will achieve link building results.
Analytics
We establish baseline analytical reports. We identify # of leads being generated, and their source. This helps you understand the impact of our marketing efforts long term.
Content Marketing Strategy
Our law firm seo agency creates a marketing strategy focused on creating content, and the manner in which we’ll share it and market it to generate engagement, and links. We focus on organic strategies that improve trust in your brand and law firm.
Client Approval
After we discuss formulate a strategy for all the important SEO tasks, we present it to you in order to get your approval. Once our strategies are approved, we get to work with initial baseline reports.
During this phase, our law firm seo experts implement the on-site strategies we had previously recommended. We create new content, and just existing content based on keyword strategy alignments. This can, in some cases, be the most important phase of the campaign. If your content doesn’t have certain keywords mentioned – that can be the difference between ranking, or not ranking, for desired keywords. With algorithm updates like Hummingbird, content is crucial
Technical implementation
Our law firm SEO experts adjust your content, based on the keywords and tech specs we’ve discussed with you. The keywords will be relevant to the type of cases you want, and which get searched.
Content creation
Our law firm seo agency creates new content. The purpose is to rank for new keywords, and create new opportunities to earn links from industry relevant websites. New algorithm updates favor content rich websites.
Web design
In some cases, we’ll identify your website as the weakest link in your campaign. We’ll discuss ways to bring it up to date, and if necessary, design + develop a new website for you that is coded based on latest practices.
Content marketing is the engine which drives backlink creation and brand awareness. Whether it be an infographic, a new study, or even a new scholarship – content marketing is the most important phase of any campaign. It’s what makes you look more popular to search engines like Google, Bing, and Yahoo. The end result of this phase is more backlinks, higher rankings, and more site wide traffic to content. With search engines looking for social signals, we include social media in our content marketing strategy. which you can Content marketing is a great way to create backlinks, and generate awareness of your business. Content marketing is something which is done, through a variety of mechanisms. The end result – is always the same, more backlinks, higher search engine rankings, and more visibility for your brand across a lot of different marketing mediums.
Social Media
Social media is blended into your strategy as a way to amplify the reach of your content. Many search engines use social signals as a way to determine popularity of content.
Local Places Optimization
With algorithm updates like Pigeon – law firms with multiple practice areas, or offices, benefit greatly from our local places services. We help you optimize your listings in an ethical manner, that doesn’t break guidelines.
Link Building
Link building is one of the most important variables for ranking higher in search engines. Our focus is on creating organic, brand building, and trust generating, links. We regularly get clients quoted in major news outlets, which makes clients more likely to trust them — and search engines alike.
Content Marketing Strategy
Our law firm seo company create a game plan, for the creation of new content, and a strategy on how the content will be marketed to other websites, bloggers, and influencers in your industry – to help you rank.
Video Marketing
Time and time again, we’ve seen videos not only generate backlinks, but also leads and cases. Many of our clients have video marketing as an ingredient in their link building strategy.
SEO is a business building tool. It only works, if you know what you’re getting from it. We make conducting SEO a linear business decision, by giving realistic timelines – rooted in case studies. Our law firm SEO experts provide accurate tracking of all leads, calls, and emails, generated from the website so you can measure the overall business results. We are very pragmatic, and realistic.
Monthly Reports
We send monthly reports to our clients, summarizing their rankings and discussing what transpired. We assign dedicated managers to every client, in order to provide a reliable point of contact.
Quarterly Review
We do quarterly review sessions with our clients, in order to discuss benchmarks and goals which have been accomplished. We also use this as an opportunity to discuss new ideas and methodologies to generate more success.
